Covid-19 has had a devastating impact on our High Street, particularly with our independent and local businesses; so over the coming few weeks, The Tees will be featuring local campaigns and ideas of people fighting back, trying support this sector at these very challenging times.
Treats & Treasures – Is an innovative marketing campaign designed to champion Stockton’s Independent High Street businesses and promote a message to #GOLOCAL this Christmas in Stockton is being launched.
The campaign features personalised messages of support, filmed on mobile phones from the Indie Street Heroes aka the ‘Independent Businesses’ of Stockton High Street promoting a variety of treats & treasures available for Christmas gift-buying to celebrate the independence, diversity, craftmanship and innovation from their high street community.
Treats & Treasures has been launched by Stockton Business Improvement District (BID).
Jason Maxwell, BID Manager says of the scheme “C-19 continues to hit every aspect of our lives, liberties and livelihoods – Stockton is the only town in the Tees Valley to have its own BID backing these businesses. The impact of Lockdown no 2 could be fatal for some of our town’s businesses and the wider Tees Valley economy so the imperative message is #GOLOCAL”.
“A challenge all town centres face is a lack of digital knowledge and skills from our community to use the technology alongside the physical shop experience. Indie Street Heroes will feature across multiple digital channels encouraging our Independents to do their Selfie-vids and we urge the public to champion our Indie Street Heroes by buying from them online, via social media or by contacting them directly”.
“Indie Street Heroes is a genius, simple idea to move businesses quickly into using digital platforms and united under this campaign we can bring them all together in one place. Developed with our creative partner OOK we need to show the public that while many may be forced to close the doors, Indies are trading behind closed doors, offering alternative ways to package up their product, offer or service. The BID is responding to current challenges and we continue to innovate and move ideas forward” Said Jason Maxwell. BID Manager.
Leader of Stockton-on-Tees Borough Council, Councillor Bob Cook, added: “We know the pandemic has been challenging for local businesses Indie Street Heroes campaign shines a light on the other ways you can support them in the run-up to Christmas.
“This initiative, by Jason Maxwell representing Stockton Business Improvement District community highlights some great independent shops in Stockton where you can pick up all sorts of interesting and unique gifts for your loved ones, and though you can’t visit some of our local traders in person at the moment, you can show your support and back this campaign by shopping online from the safety of your home.”
Indie Street Heroes is a follow-up to the hugely successful #HOTHS Humans of the High Street video documentaries that where filmed during the first Lockdown.
Creator of #HOTHS and Indie Street Heroes Max Freer of OOK a new breed of creative agency for the Change Generation said: “We’ve tried to create a festive campaign that stands out bright, bold and brave and reflective of current times, that makes us pause for thought. Christmas is a time to reflect, to cherish and renew. Indie Street Heroes aims to cheerlead and cherish Stockton High Street and by featuring the Indie businesses we wanted to humanise the adversity and advocacy for Localism using social media we urge locals to spend local and stock up with treats & treasures that offer new beginnings”.
The campaign runs across multiple digital platforms including YouTube.
Search Stockton BID_ The Future is Local on Instagram Facebook and Youtube
Main photo taken: Sunday the 8th December 2019 Reindeer Parade in Stockton also shots of the Christmas Market and the Spiegeltent with crafts tables. Image Byline: Dave Charnley Photography.
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