Middlesbrough-based children’s clothing brand Tiny Bubbles has been invited to host a prestigious pop-up shop inside high street jewel John Lewis in Leeds this October.

From October 25th to 31st, Tiny Bubbles owner Lauren Godfrey will be selling her range of rompers, sleepsuits, leggings, dungarees and more at the flagship Leeds store as part of their Made Locally initiative.

“I was so excited when I was approached by the Great British Exchange. The opportunity to host a week long pop up in the Leeds branch of John Lewis was just one I couldn’t miss. For me, having the clothes that I make in such a prestigious high street store was an absolute dream come true and I can’t wait to see where it takes me next,” says Lauren.

More opportunities have already come Lauren’s way, with a number of local independent retailers enquiring about stocking the Tiny Bubbles range after seeing the John Lewis news.

Lauren originally started Tiny Bubbles to help keep her mind busy while on maternity leave in 2017. Things really started to take off in 2019 when a Stacey Solomon shared a picture of one of her kids wearing a Tiny Bubbles outfit to her 4 million Instagram followers.

“Having the clothes I make in such a prestigious high street store is an absolute dream come true…”

Tiny Bubbles owner Lauren Godfrey

Curated by The Great British Exchange, the Made Locally initiative has a rigorous application process. For nearly twelve months, The GBE work tirelessly finding the best local producers and managing the process from selection right through to delivering the products to stores.

The chance to host pop ups was formed with the explicit goal of bringing the best of smaller British brands to a much broader customer base, helping to build brand awareness as well as boosting sales.

“We know that our customers are interested in the provenance of products and as a British retailer, we’re proud to support British design and quality by sourcing locally,” says Anna Rigby, Head of Buying for Home Accessories and Gifts at John Lewis.

Matthew Hopkins, managing director at The Great British Exchange, adds, “I’m very proud of our partnership with John Lewis, which creates fantastic ongoing opportunities for more locally sourced products to be sold in one of the UK’s most prestigious retailers.”

Find out more at https://www.tinybubblesstore.com/